Even firms that have enjoyed measurable success with LinkedIn and blogs retain their share of skeptics. How to win them over?
Show them the numbers. And the numbers strongly suggest that buyers of legal services are joining social networks in droves.
We recently searched LinkedIn for members employed by Fortune 500 companies who have titles that would place them in the legal department. Here's what we found:
• 145 general counsel had LinkedIn accounts.
• 93 percent of the companies had law department leaders with profiles on LinkedIn.
• 90 percent of the law departments were actively using LinkedIn (measured by 10 or more lawyers having an account).
• The company lawyers sampled on average had more than 250 connections on LinkedIn.
We took a similar look at Am Law 100 law firms. We found that:
• At several of the nation's largest firms, as few as 50 percent of the partners had LinkedIn profiles.
• Only 26 of the firms used LinkedIn company pages to share updates.
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