2008 Media Kit
Incisive Media network
 

Incisive Media is a leading integrated media company that serves the legal and business communities.

Incisive Media brands represent the premier vehicles for reaching the $200 billion U.S. legal services industry, including more than 50 percent of the nation’s practicing lawyers. The legal services market employs 1.2 million professionals. It has revenues growing twice as fast as the gross national product. Law firms spend $70 billion on payroll and $5.7 billion on products and services each year, and account for 10 percent of all new commercial office space leasing activity.

Incisive Media, the nation’s leading source of legal news, serves the information needs of lawyers employed in key legal markets around the country. Our network of newspapers keeps legal practitioners up to date on the latest developments that affect their practices. Whether reporting on local legislation or offering insight on managing the practice, these periodicals are a must-read for lawyers from coast to coast. The Daily Report is part of the Incisive Media network, and as an advertiser you can take advantage of the additional 11 Incisive Media newspaper publications.

Total readership: 330,000+

81% of subscribers read at least 4 of the last 5 issues

56% have ownership stake in their firms, holding titles of managing partner, partner, or solo practitioner

Annual individual employment income: $280,000

Annual household income: $383,000

Total household net worth: $1.99 million



Markets Served:

Connecticut  •  Massachusetts  •  New York  •  New Jersey  •  Pennsylvania  •  Delaware
Washington, D.C.  •  Atlanta  •  Miami-Dade, Broward and Palm Beach  •  Texas  •  California



DR demographics
 

Personal Profile

Residential Real Estate
48% of subscribers’ homes are valued between $500K-$1M
35% of subscribers’ homes are valued between $250K $499K
29% own a second residence/vacation home

Automobile Ownership
Number of passenger vehicles owned/leased per household: 2.3

Technology
44% plan to upgrade/purchase one of the following:
 Cellular phone • Laptop • Personal PDA

Leisure Activities (in the past 12 months)
Golf 28%
Resort/Spa  46%
Cultural events  62%

Shopping
Arts & Antiques  47%
Jewelry  44%

Travel
Take 10-24 trips per year  31%
Spend at least five nights in a resort  34%
Take at least six roundtrip flights annually  32%


Source: 2005 Readex Survey

Finances

Average Net Worth: $1,513,000
Average Age: 49 years
     Male: 73%  Female: 27%
Average Individual Income: $235,000
Average Household Income: $314,000

Legal Profile

Partners: 33.6%
Sole Practitioners: 26.0%
Associates: 10.2%
Judges and Government Attorneys: 8.3%
Business: 7.5%
Corporate Counsel: 3.4%
Other 11%

Subscriber Readership

Median readers per copy: 3.4
     Attorneys: 3.16
     Support Staff /Others: 3.34
Average shelf life: 5.6 months
Average time spent reading each issue: 24.3 minutes
Refer the paper to others: 78%