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5 Reasons to advertise with the Daily Report
  $1.5M is the avg. net worth of our readers

  $235,000 avg.
annual income


  $314,000
household income
(92% of AJC
market less
than $150k)


  77% of readers
take action
because of advertisements
they see in the
Daily Report


  119 years of service
to Georgia's legal community


About Us
Our Readership Avg. Net Worth $1,513,000
Residential Real Estate
•  48% of subscribers homes are valued between $500K-$1M
•  35% of subscribers homes are valued between $250K-$499K
•  29% own a second home
Automobile Ownership
•  2.3 = No. of passenger vehicles owned/leased per household
Technology
•  44% plan to upgrade orpurchase one of the following: Laptop or a Smart Phone
Leisure Activities (in the past 12 months)
•  28% = Golf
•  46% = Resort/Spa
•  62% = Cultural Events
Travel
•  31% Take 10-24 trips per year
•  34% Spend at least five nights in a resort
•  32% Take at least 6 rnd-trip flights annually
Shopping(in the past 12 months)
•  47% = Arts & Antiques
•  44% = Jewelry
Subscriber Readership Legal Profile
•  3.4 = Median readers per copy
•  2.2 = Attorneys
•  5.6 months = Avg. shelf life
•  24.3 min. = Avg. time spent reading each issue
•  78% = Refer the paper to others
•  49 yrs. = Avg. Age
•  73% = Male
•  27% = Female
•  $235,000 = Avg. individual income
•  $314,000 = Avg. household income
•  33.6% = Partners
•  26.0% = Sole Practitioners
•  10.2% = Associates
•  8.3% = Judges & Government Attorneys
•  7.5% = Business
•  3.4% = Corporate Counsel
•  11% = Other
ALM Readership Market
•  330,000+
•  81% of subscribers read at least 4 of the last 5 issues
•  56% have ownership stake, holding titles of managing partner, partner or solo practitioner
•  Annual individual employment income $280,000
•  Annual household income $383,000
•  Total household net worth $1.99M


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